North And Northwest of Chicago Real Estate : Online Home Exposure

Online Home Exposure

Major real estate websites have millions of visitors, but when we narrow down by the state, city and or zip code the numbers shrink. What about when a Realtor is involved directly.

When we are searching for a home,  we narrow down the criteria.  By the type of a home, bedrooms, high-rise, ranch and so on, right?

I was always wondering which of the websites, or who is virtually showing a home for sale the most. Here is the answer for one of my listings.

This pie bellow is showing a click through a page. Not a page view when you can see more than 10 listings on a single page.  When a home buyer is looking at the property provided on a single page with all information about that home. 

My little finding is showing that nothing can be compared without the help of a Realtor. The pie is showing that 813 potential buyers have seen this particular listing that was sent to a home buyer that was looking that type of property. Hopefully in this example Realtor did listen to the client and emailed homes for sale with the criteria that the buyer requested.

Of course maximum exposure is the best, but a Realtor's touch is making the difference.




Few Stats from National Association of REALTORS®, 2009

Selling a home is a full-time job. And most of today's buyers are online (nearly 9 of 10 recent buyers used the Internet in their home search), and unrepresented sellers have no access to major online marketing avenues such as and other sites with large pools of listings to which buyers are attracted.

Just 13% of recent sellers sold their home without professional representation. Only 7% of these sales were on the open market (cases where unrepresented sellers were selling to family, friends and neighbors account for 6 percent of all recent home sale activity).


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 Haris Dedic, Realtor®, SFR, SRES

With RE/MAX Villager

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Comment balloon 9 commentsHaris Dedic • January 10 2010 11:53AM


In our area Florence Oregon, it seems to be RMLS and that I hear the most about. Our company site and of course my own wesite does pretty well.

Posted by Rob D. Shepherd, Principal Broker GRI, SRES (Windermere/lane county) over 9 years ago

There are many reasons to use a realtor, not the least of which is the exposure the listing gets.  Also, buyers making offers on unrepresented listings know the seller is trying to avoid the commission and offer accordingly.

Posted by Jane Peters, Los Angeles real estate concierge services (Home Jane Realty) over 9 years ago

Haris, great post about the benefits of Realtor usage, what I really loved is your pie chart:))

Posted by Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002 (Berkshire Hathaway HomeServices) over 9 years ago

My goal was to show one of the benefits. 

I started playing with iWork for the charts and pies. It looks that I'm getting better.

Posted by Haris Dedic, Glenview Real Estate - Chicago North Shore (RE/MAX Villager 847-878-2588) over 9 years ago

Hi Haris - I like what I am seeing in your graphs.  This just proves what I already thought.  MLS is really the only game in town for current information.  So many other avenues are outdated or incorrect.  Our mls site is  It used to be called but the Canadian Real Estate Association changed the name.  One reason had to do with the mls trademark but the other was to make it known to the general public that real estate and REALTOR go hand in hand.

Posted by Jenny Kotulak, Broker - Oakville Ontario Real Estate (RE/MAX Real Estate Centre Inc., Brokerage) over 9 years ago

This is very interesting information. I was at a training about a year ago where the stats for FSBO sellers that "gave up" after X amount of days were shown.  I don't remember what they were, but your graph is definitely in line with what I remember.

Posted by c m over 9 years ago

That doesn't surprise me at all. Although 84% of people might start their search on the Internet, they continue it, and end it, with a Realtor!

Posted by Not a real person over 9 years ago

Harris  - interseting stats ... to quote jenny above we have to  "make it known to the general public that real estate and REALTOR go hand in hand"

Posted by Kathy Clulow, Trusted For Experience - Respected For Results (RE/MAX All-Stars Realty Inc. Brokerage) over 9 years ago

Haris, interesting data, as Jenny says is our Canadian site and it does draw people but personally I have a lot more traffic from my own personal web site then I do from the site.

Posted by Clark Hitchcock, Realtor - Fraser Valley (Re/Max Nyda Realty Inc) over 9 years ago

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